Research suggests that gender egalitarian attitudes have become more common over the past several decades (see Scarborough et al., 2018). However, many people who endorse feminist attitudes distance themselves from the feminist label (Zucker & Bay-Cheng, 2010). In fact, the phenomenon whereby people support feminist principles but reject the feminist moniker is so prevalent that researchers refer to it as “the feminist paradox” (Abowitz, 2008).