men, masculinities and gender politics

Authors

(x) Communications and social marketing strategies

Overviews

Castelino, T., Colla, M. & Boulet, J. (2014). Social Marketing for Preventing Violence Against Women: Making every action matter - Literature Review for the Challenge Family Violence Project. Melbourne: Borderlands Cooperative.

Donovan, Robert J., and Rodney Vlais. (2005). VicHealth Review of Communication Components of Social Marketing / Public Education Campaigns Focused on Violence Against Women. Melbourne: Victorian Health Promotion Foundation.

Fulu, E., A. Kerr-Wilson, and J. Lang (2014). What works to prevent violence against women and girls? Evidence Review of interventions to prevent violence against women and girls. Pretoria, South Africa: Medical Research Council, 51 pp.

Haskell, L. (2011). Key best practices for effective sexual violence public education campaigns: A summary. Toronto: Queen’s Printer for Ontario.

Henley, N. (2004). Social marketing: “Selling” injury prevention. In R. McClure, M. Stevenson, & S. McEvoy (Eds.), The scientific basis of injury prevention and control (pp. 318–333). Melbourne, Australia: IP Communications.

Henley, N., Donovan, R. & Francas, M. (2007) Developing and implementing communication messages In Droll, S. et al, eds. Handbook of injury and violence prevention. New York: Springer.

Paluck, Elizabeth Levy, and Laurie Ball. (2010). Social norms marketing aimed at gender based violence: A literature review and critical assessment. New York: International Rescue Committee.

 

Further references 

Blakeslee, K. M., Patel, D. M., & Simon, M. A. (eds.). (2012). Communications and Technology for Violence Prevention:: Workshop Summary. National Academies Press.

Bohner, G., Pina, A., Tendayi Viki, G., & Siebler, F. (2010). Using social norms to reduce men’s rape proclivity: Perceived rape myth acceptance of out-groups may be more influential than that of in-groups. Psychology, Crime & Law, 16(8), 671-693.

Cantor, J., & Wilson, B. J. (2003). Media and violence: Intervention strategies for reducing aggression. Media Psychology, 5(4), 363-403.

Cismaru M, and Lavack, A. (2011). Campaigns Targeting Perpetrators of Intimate Partner Violence. Trauma, Violence, and Abuse, 12(4): 183-197.

Darnell, D. A., & Cook, S. L. (2009). Investigating the utility of the film War Zone in the prevention of street harassment. Psychology of Women Quarterly, 33(3), 266-274.

Donovan, R.J., D. Paterson, and M. Francas. (1999). Targeting male perpetrators of intimate partner violence: Western Australia’s Freedom From Fear Campaign. Social Marketing Quarterly, 5: 127-144.

Donovan, R.J., M. Francas, D. Paterson, and R. Zapelli. (2000). Formative research for mass media-based campaigns: Western Australia’s Freedom From Fear Campaign targeting male perpetrators of intimate partner violence. Health Promotion Journal of Australia, 10: 78-83.

Donovan, Robert J., Geoffrey Jalleh, Lynda Fielder, and Robyn Ouschan. (2008). When confrontational images may be counter productive: reinforcing the case for pre-testing communications in sensitive areas. Health Promotion Journal of Australia, 19: 132-136.

Emily Joy Haas, Marifran Mattson, and Kathlyn Wilkinson. (2011). "Flirting is Not Consent. Ask Everyone, Every Time": Designing, Implementing, and Evaluating a Health Communication Campaign to Prevent Sexual Violence. Cases in Public Health Communication and Marketing, 5(1): 47-54.

Gibbons, L. & Paterson, D. (2000) Freedom from fear campaign against domestic violence: an innovative approach to reducing crime. Paper to Reducing Criminality: Partnerships and Best Practice, Perth: Australian Institute of Criminology in association with the Western Australian Ministry of Justice, the Department of Local Government, the Western Australian Police Service and Safer WA, July 31 – August 1.

Horsfall, Briony, Leah Bromfield, and Myfanwy McDonald. (2010). Are social marketing campaigns effective in preventing child abuse and neglect? NCPC Issues (National Child Protection Clearinghouse), No. 32.

Katz, J., Olin, R., Herman, C., & DuBois, M. (2013). Spotting the Signs: firstyear college students’ responses to bystanderthemed rape prevention posters. Journal of Community Psychology, 41(4), 523-529.

Katz, J., Olin, R., Herman, C., & DuBois, M. (2013). Spotting the signs: first-year college students’ responses to bystander-themed rape prevention posters. Journal of Community Psychology, 41(4), 523-529.

Keller, S. N., Wilkinson, T., & Otjen, A. J. (2010). Unintended effects of a domestic violence campaign. Journal of Advertising, 39(4), 53-68.

Keller, S.N., & Honea, J.C. (2015). Navigating the gender minefield: An IPV prevention campaign sheds light on the gender gap. Global Public Health: an International Journal for Research, Policy and Practice, [ahead-of-print]. DOI: 10.1080/17441692.2015.1036765.

Kim, Allegra N. and Mina L. White. (2008). Evaluation of California’s MyStrength Campaign and MOST Clubs: Summary of Preliminary Findings on Attitudes and School Climate. California Department of Public Health, Epidemiology and Prevention for Injury Control Branch.

Lacayo, V, Obregón, R & Singhal, A. (2008). Approaching social change as a complex problem in a world that treats it as a complicated one: The case of Puntos de Encuentro, Nicaragua. Investigación y Desarrollo, 16(2).

Lapsansky, C., & Chatterjee, J. S. (2013). Masculinity matters: using entertainment education to engage men in ending violence against women in India. Critical Arts, 27(1), 36-55.

McCaughey, M., and N. King. (1995). Rape Education Videos: Presenting Mean Women Instead of Dangerous Men. Teaching Sociology, 23, 374-388.

Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1): 21–42.

Point Research Ltd (2010) An innovative approach to changing social attitudes around family violence in New Zealand: Key ideas, insights and lessons learnt Pre Te Pokapū Rangahau Arotake Hapori; The Campaign for Action on Family Violence - Centre for Social Research and Evaluation.

Point Research Ltd. (2010). An innovative approach to changing social attitudes around family violence in New Zealand: key ideas, insights and lessons learnt: The Campaign for Action on Family Violence. Point Research Ltd, New Zealand.

Potter, S. J. (2012). Using a multimedia social marketing campaign to increase active bystanders on the college campus. Journal of American College Health, 60(4), 282-295.

Potter, S. J. (2012). Using a multimedia social marketing campaign to increase active bystanders on the college campus. Journal of American College Health, 60(4), 282-295.

Potter, S. J., & Stapleton, J. G. (2011). Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners. Violence Against Women, 17(6), 797-812.

Potter, S. J., Moynihan, M. M., & Stapleton, J. G. (2011). Using social self-identification in social marketing materials aimed at reducing violence against women on campus. Journal of Interpersonal Violence, 26(5), 971-990.

Potter, S.J., and J.G. Stapleton. (2011). Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners. Violence Against Women, 17(6), 797-812.

Potter, S.J., and J.G. Stapleton. (2012). Translating sexual assault prevention from a college campus to a United States military installation: piloting the know-your-power bystander social marketing campaign. Journal of Interpersonal Violence, 27(8): 1593-621.

Powell, A. (2011). Review of Bystander Approaches in Support of Preventing Violence Against Women. Melbourne: Victorian Health Promotion Foundation (VicHealth).

Randolph W, Viswanath K. (2004). Lessons learned from public health mass media campaigns: marketing health in a crowded media world. Annu Rev Public Health, 25: 419–437.

Rothman, E. F., Decker, M. R., & Silverman, J. G. (2006). Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted. New Directions for Evaluation, 2006(110), 33-44.

Solórzano I., Abaunza H., and C. Molina. (2000). Evaluación de impacto de la campaña contra las mujeres un desastre que los hombres si podemos evitar [Impact evaluation of the campaign “violence against women: a disaster we can prevent as men”]. Managua, CANTERA.

Swaim, R. C. and K. Kelly (2008). Efficacy of a Randomized Trial of a Community and School-based Anti-violence Media Intervention Among Small-town Middle School Youth. Prevention Science 9(3): 202-202-214.

Tellis, Gerard J. (2004) Effective advertising: Understanding when, how and why advertising works. Sage Publications, University of South Carolina.

Thomson, Gill, Nicky Stanley and Pam Miller. (year?). Give me ‘strength to change’: insights into a social marketing campaign in the North of England. Primary Health Care Research & Development, available on CJO2012. doi: 10.1017/S1463423612000473.

Winkel, F. W., & De Kleuver, E. (1997). Communication Aimed at Changing Cognitions About Sexual Intimidation: Comparing the Impact of a Perpetrator-Focused Versus a Victim-Focused Persuasive Strategy. Journal of Interpersonal Violence, 12(4), 513-529.

Winkel, F.W., and E. DeKleuver. (1997). Communication aimed at changing cognitions about sexual intimidation: Comparing the impact of perpetrator-focused versus a victim-focused persuasive strategy. Journal of Interpersonal Violence, 12, 513-529.

Wood, Lisa, and Justine Leavy. (2006). Review of the Western Australian Freedom From Fear Campaign. Perth: Family and Domestic Violence Unit, Department for Community Development, WA.

 

Social norms campaigns

Berkowitz, Alan. (2005). An Overview of the Social Norms Approach. Chapter 13 in Lederman, LC & Stewart, LP (eds), Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign. Hampton Press, Cresskill, NJ.

Bruce, S. (2002). The “A Man” Campaign: Marketing Social Norms to Men to Prevent Sexual Assault. The Report on Social Norms. Working Paper #5, Little Falls, NJ: PaperClip Communications.

Fabiano, Patricia, H. Wesley Perkins, Alan Berkowitz, Jeffrey Linkenbach, and Christopher Stark. (2004). Engaging men as Social Justice Allies in Ending Violence Against Women: Evidence for a Social Norms Approach. Journal of American College Health, 52(3), pp. 105-112.

Gidycz, C. A., L. M. Orchowski, and A. D. Berkowitz. (2011). Preventing Sexual Aggression Among College Men: An Evaluation of a Social Norms and Bystander Approach Intervention Program. Violence Against Women, 17(6): 720-42.

Hillenbrand-Gunn, T. L., Heppner, M. J., Mauch, P. A., & Park, H. J. (2010). Men as allies: The efficacy of a high school rape prevention intervention. Journal of Counseling & Development, 88(1), 43-51.

Kilmartin, C., T. Smith, A. Green, H. Heinzen, M. Kuchler, and D. Kolar (2008). A Real Time Social Norms Intervention to Reduce Male Sexism. Sex Roles, 59(3): 264-273.

Paluck, Elizabeth Levy, and Laurie Ball. (2010). Social norms marketing aimed at gender based violence: A literature review and critical assessment. New York: International Rescue Committee.

World Health Organization. (2009). Violence Prevention: The evidence. Geneva: World Health Organization. Briefing 3: Challenging norms.