Articles by category
(xxi) Evaluation of social marketing in particular
Thu, 21 Jul 2016 - 20:20
Bruce, S., & Tiger, M. (2009). A Review of Research Relevant to Evaluating Social Marketing Mass Media Campaigns. Clean Water Education Partnership.
Coffman, J. (2002). Public communication campaign evaluation: An environmental scan of challenges, criticisms, practice, and opportunities. Cambridge, MA: Harvard Family Research Project.
Hornik, Robert, Lawrence Jacobs & Julie Coffman (2007) Evaluating communication campaigns: A report of the 2007 Research and Evaluation Conference. Robert Wood Johnson Foundation, reported by Lori DeMilto.
Florida Prevention Research Center. (2003, June). Evaluating your social marketing program. Presented at the Social Marketing and Public Health Preconference, Tampa, FL. Available Online: http://health.usf.edu/NR/rdonlyres/ACE7A112-4B05-49A1-9DF7- 65718389D1CC/0/2003EvaluatingYourSocialMarketingProgram.pdf.