men, masculinities and gender politics


White Ribbon NZ's new toolbox for fathers, to support them developing their son’s respectful sexual behaviour

White Ribbon New Zealand has new toolboxes for fathers - to support them developing their son’s respectful sexual behaviour. These toolboxes, one for young fathers and another for older dads, are available on ­

On the same webpage there are short videos of several White Ribbon ambassadors discussing the top five tips for dads.

Supporting fathers is a new approach for White Ribbon. When they were testing last year’s messages it emerged that fathers were very uncomfortable about talking to their sons about sexual consent. Further research with a much larger group of men identified that:

  • Fathers are twice as likely to talk to their sons about finding a job than about the importance of consent in sexual relationships.
  • Nearly half of fathers never discuss this with their sons. 
  • When fathers have daughters, they’re more likely to regularly discuss sexual consent and what’s OK with them.

This is a missed opportunity for violence prevention and White Ribbon’s toolboxes encourage fathers to take a lead with their sons. It also supports them to be actively involvement in raising their kids.

There’s a television interview that White Ribbon researcher Garth Baker did about the research and toolbox at

Please feel free to distribute the toolbox widely and for more information contact Garth Baker at