Most of us are prepared to accept that men perpetrate most sexual violence (the lunatics in the men’s rights movement, notwithstanding). However, the majority of prison treatment programs for sex offenders neither take account of the issues of gender and masculinity nor their potential positive role in the rehabilitation process. By omitting these essential considerations, these programs stymie any possible, worthwhile ‘behavioural and attitudinal change’. Cowburn (2010) argues, and I would concur, that we need to understand how and why men behave ‘as men’ when it comes to sexual violence. ‘We’ here, I would think, should as much refer to sexual offenders as it does to everyone else in the community.